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WhatsApp Message Receiving Permission

# Get Users' Permission of Receiving WhatsApp Messages

# WhatsApp Message Receiving Permission

According to the official regulations of WhatsApp, when a business sends a message to a user (a message sent beyond a 24-hour window after the user sends a message to the business), it needs to obtain the user's subscription permission in advance. That is, when businesses actively send messages to users through WhatsApp, they need to inform users in advance and get their consent. WhatsApp platform wants users to selectively receive the messages they are interested in.

# WhatsApp Requirements

When obtaining users' subscription permission of receiving WhatsApp messages, businesses must comply with the following requirements:

Businesses must clearly state that users have chosen to receive their messages through WhatsApp
Businesses must specify the account name used to send messages to users
Businesses must comply with relevant laws

# How to obtain users' permission of receiving messages

As long as businesses meet the WhatsApp requirements above when obtaining users' permission of receiving messages. The following provides some methods to obtain users' permission of receiving messages:

SMS
Website
WhatsApp chat
Phone call (Using the Interactive Voice Response (IVR) process)
In person or in writing (customers can choose to receive messages by signing physical documents)

Know what messages that users want to receive. Expected establishment method:
- Get the message types that users choose to receive, including different message categories that you can send (such as order updates, related services, product recommendations, etc.).
- Get the messages selected by each user according to the specific message category. This will reduce the risk of users blocking your business due to receiving harassing messages.
Provide clear instructions on how users can choose not to receive messages of specific categories and respect these requests.
Ensure that users can clearly and intuitively understand the process of selecting to receive messages and rejecting to receive messages.
Clearly convey the value of receiving such messages on WhatsApp.
Monitor the quality score, especially when introducing a new method to obtain the user's permission of receiving messages.

# Guarantee message quality

WhatsApp attaches great importance to promoting high-quality chats between users and businesses. If a business sends a message to a user without the user's permission, the user can block or report the business, and WhatsApp will also implement data limit (opens new window) on businesses with low quality score over a certain period. WhatsApp will evaluate the process (including user feedback) launched by businesses for "obtaining user's subscription permission" accordingly to mark the content that violates the policy, and develop other types of implementation measures in the future.