Meta BM Account Creation and Verification Guide

——Learn about the specific steps to carry out create the Meta BM Account and carry out the Business Verification (opens new window) on the BM Account through this article

Meta BM Account

● Main Functions of Meta BM Account

Meta Business Manager Account (BM Account for short) is used to log in Meta BM Account Management Platform (opens new window). You can manage all marketing and advertising activities on your Facebook and Instagram here. This platform is built for enterprises of all sizes and allows you to create ads, manage multiple business assets such as Facebook public homepage and Instagram accounts, and share these assets with team members and external partners.

● How to Create Meta BM Account

1. Open Meta Business Manager Platform (opens new window)

2. Log in Facebook (opens new window). Sign up first if you don't have a Facebook account

3. Create Meta BM Account

Figure 1: Create Meta BM Account

4. Check the verification email and click the 【Verify Now】 button

Figure 2: Verification email

5. Meta BM Account creation completed

Figure 3: Meta account creation completed

Business Verification

● Role of Business Verification

Name	Not verified	Verified
Account security	After the BM Account is blocked, it is very unlikely to have it recovered	The BM Account is more secure and not easy to be blocked
Number of WhatsApp Business accounts	Create 2 WhatsApp Business accounts only	Create 20 WhatsApp Business accounts max.
Active reach limit	Active reach limit of a single number within 24h is 250 contacts	Active reach limit of a single number within 24h is 1,000 contacts by default. After certain conditions are met, the active reach limit can rise as follows: 1000->10,000->100,000->unlimited

● Preparation for Business Verification

1. Material preparation

Information to fill in:

Legal business name, address, business phone, official website, country/region, ZIP/postal code, email, and taxpayer identification number

File to upload:

1. Verify the legal name of the organization (choose any type): Certificate/Articles of Incorporation, Business Bank Statements, Business Registration or License Documents , and Business Tax Documents

If the documents for verifying the legal name of the organization do not contain the phone no. or address of the organization, the address or phone no. also needs to be verified

2. Verify the address or business number. (choose any type): Business Registration or License Document,Business Bank Statements, Certificate/Articles of Incorporation Business Tax Documents , and Utility Bills(such as water rate, gas expense, electric charge and telephone bill)

The documents used to verify the address and phone no. must contain the entered legal name and phone no. or address of the organization

Business Verification Tips:

● The company name and address need to be the same as the information in the uploaded file (such as Business License)

● The website domain name needs to correspond to the name on the Business License, and the website content needs to be related to the business

● It is recommended to place information on the company website that is consistent with the company name, address, phone no., and email information provided

● Bank statements and utility bills need to contain the company name, address/phone no.

2. Requirements for Start Verification Button Status

Ensure that the【Security Center】>【Start Verification】button is blue and clickable.

Figure 4: Business Verification Page

If【Start Verification】is grayed out and cannot be clicked, you can Create Sender (opens new window) in 【WhatsApp】>【Sender Management】 through the Sobot system. Once a WABA account is successfully created, the button will change to blue and be in clickable state.

Figure 5: Create Sender

3. Domain Verification

Before conducting Business Verification, it is recommended to perform domain verification first to increase the probability of approval. Enter the【Brand Safety and Suitability - Domains】page, select【Create a new domain】,and Verify your domain.

Figure 6: Create a new domain

● Business Verification Steps

1. Enter Meta Business Manager Platform >【Business Settings】>【Security Center】>【Start Verification】

If the verification button is grayed out and cannot be clicked, you can check if it has been connected to WhatsApp through the Sobot system. After connecting, the button will turn to blue and be in clickable state.

Figure 7: Business Verification Page

2. Click on【Start】> select【Country】> fill in company details (company name, address, postal code, number, and website)

Figure 8: Information Filling Page

3. Select contact information

Figure 9: Select Contact Information

4. Upload files to verify the Legal business name, phone no., or address

Figure 10: Upload File Page

5. Verify email and fill in verification code

Figure 11: Verify Email

6. Approve

After submitting for verification, the review period ranges from 10 minutes to 14 working days.

Figure 12: Information Submitted Successfully

● Summary of FAQs with Business Verification

1. Submitted file type error

The uploaded file types and formats include: JPG, PNG, PDF

2. The submitted file content is incomplete

1) The Business License is a compliant business license with a signature or official seal

2) The uploaded file needs to include the complete company name and address

3) The company name in the uploaded file is inconsistent with the name on the Meta business management platform

3. The submitted file is invalid

1) The file has expired: it needs to be submitted within the validity period

2) The file cannot be viewed: a file that can be viewed needs to be submitted

4. The website did not pass verification

1) Your company's website is required

2) The content on the website shall include the full name, address, phone no. and email of the Company